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An investigation of factors that determine motorcyclists' adoption of an idle-stop system in Taiwan

机译：决定台湾电单车司机采用怠速停止系统的因素的调查

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To combat gas emissions produced by idling motorcycles at red lights, the Taiwanese government passed an "idle-stop (IS)" bill that requires manufacturers beginning in 2015 to equip 10% of newly manufactured motorcycles with a microchip enabling the idling engines to automatically shut off. Along with safety concerns over the new but controversial technology, the additional charge would influence riders' decisions to adopt the system. This article specifically studies this matter by using a survey that investigated the contributory factors to motorcyclists' adoption of the system. Probabilistic models were estimated using data gathered from 3,673 motorcyclists in Taoyuan City, Taiwan. Three separate models (by no incentive, purchase support, and annual tax rebate) with mixed logit formulation were estimated to investigate the effects of the variables on respondents' three levels of IS adoption (low, medium, high) and capture potential heterogeneity. Several variables (e.g., female riders) appear to have heterogeneous effects, lending support to the use of mixed logit models in idle-stop research. An annual tax rebate appears to be the most tempting incentive, although it has limited effect on heavy motorcycle users, OAPs (old age pensioners), and those having safety concerns-suggesting that promotional activities (e.g., demonstrations, field operational tests) to enhance market penetration of the technology may be directed toward these groups. Other variables found to be significant determinants of IS adoption include, for example, gender, motorcycle engine size, red-light duration, and when the gasoline price was rising. The policy implications of the results are finally discussed.
机译：为了应对红灯空转摩托车产生的气体排放，台湾政府通过了一项“怠速停止（IS）”法案，要求制造商从2015年开始为新生产的摩托车中的10％配备微芯片，以使空转发动机能够自动关闭关。除了对新的但有争议的技术的安全性担忧之外，额外的费用还将影响车手采用该系统的决定。本文通过使用一项调查来专门研究此问题，该调查调查了摩托车手采用该系统的成因。概率模型是使用从台湾桃园市的3673名摩托车手收集的数据估算的。估计采用混合logit公式的三个独立模型（无激励，购买支持和年度退税）来调查变量对受访者采用IS的三个级别（低，中，高）的影响，并捕获潜在的异质性。几个变量（例如，女性骑手）似乎具有不同的影响，这有助于在怠速停车研究中使用混合logit模型。年度退税似乎是最诱人的激励措施，尽管它对重型摩托车使用者，OAP（老年退休金领取者）以及有安全隐患的人影响有限，这表明促销活动（例如，示威，现场操作测试）可以增强技术的市场渗透率可能针对这些人群。被发现是采用IS的重要决定因素的其他变量包括，例如性别，摩托车发动机尺寸，红灯持续时间以及汽油价格上涨的时间。最后讨论了结果的政策含义。

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