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首页> 外文期刊>International journal of sustainable transportation >Environmental norms and sustainable transport mode choice on children's school travels: The norm-activation theory
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Environmental norms and sustainable transport mode choice on children's school travels: The norm-activation theory

机译：儿童学校的环境规范和可持续运输模式选择旅行：常态激活理论

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The increasing use of car in developing countries is an important reason for traffic congestion and pollution. Using a car may partly reflect a normative choice, but the majority of previous studies that used the Norm-Activation Model (NAM) to study pro-environmental transport behavior were conducted among the general public in high income and developed countries in Europe and Northern America. The present research aimed to examine the causal chain of the NAM theory and the role of the NAM dimensions as well as socio-demographic and situational characteristics for parental sustainable transport mode choice on their children's school travels in an Iranian context. Among the three core NAM dimensions, awareness of consequences refers to how aware people are of the negative consequences of car use. Ascription of responsibility refers to whether individuals perceive themselves to be personally responsible for the consequences of car use, and personal norms are defined as a moral personal obligation to take action for collective benefit. In 2014, a self-completion questionnaire survey (n = 1,078) was carried out among parents of pupils (aged 7-9 years). Results (based on n = 733) showed that the NAM was not significantly associated with sustainable transport mode choice in the current study. However, the structural equation modeling showed that the underlying NAM system was supported by the data. Among the socio-demographic characteristics, parents in households who had more cars were less likely to choose sustainable transport modes. Also, accessibility to public transport had a positive effect on the choice of sustainable transport modes. A potential reason for the lack of empirical support for the behavioral link between the NAM causal chain and sustainable mode choice could have been due to that study area may be rather unsupportive of sustainable transport choices, and spatial factors may be more important precursors of mode use than normative processes. Overall, the current findings showed that demographic, household and situational characteristics were more important than the NAM dimensions in predicting sustainable transport mode choice in an Iranian sample. In order to promote sustainable transport mode use, it seems to be more feasible to focus on developing a safe infrastructure and to extend the availability of sustainable transport options in Iran.
机译：在发展中国家的越来越多的汽车使用是交通拥堵和污染的重要原因。使用汽车可能部分反映了规范选择，但在欧洲和北美洲的高收入和发达国家的公众中，在欧洲高收入和发达国家的公众中进行了以前的大多数研究。 。目前的研究旨在审查NAM理论的因果子链和NAM维度的作用以及对伊朗背景下的儿童学校旅行中的家长可持续运输模式选择的社会人口和情境特征。在三个核心NAM维度中，对后果的认识是指人们如何了解汽车使用的负面后果。责任的审查是指个人对汽车使用后果个人造成个人责任，而个人规范则被定义为采取集体利益行动的道德个人义务。 2014年，在学生的父母（7-9岁）的父母中进行了自我完成问卷调查（n = 1,078）。结果（基于N = 733）表明，NAM与当前研究中的可持续运输模式选择没有显着相关。然而，结构方程建模显示底层NAM系统由数据支持。在社会人口统计学特征中，拥有更多汽车的家庭的父母不太可能选择可持续运输模式。此外，对公共交通的可行性对可持续运输模式的选择具有积极影响。由于该研究区域可能相当不支持可持续运输选择，因此可能是缺乏对行为联系的实证支持的潜在原因可能是可持续的运输选择，并且空间因素可能是更重要的模式使用前体比规范过程。总的来说，目前的调查结果表明，人口统计学，家庭和情境特征比在伊朗样本中预测可持续运输模式选择中的NAM维度更重要。为了促进可持续运输模式使用，似乎更加可行的是，专注于制定安全的基础设施，并扩展伊朗可持续运输方案的可用性。

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