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Travel motivations of Japanese senior travellers to Thailand

机译：日本高级旅客到泰国的旅行动机

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摘要

This study applies the conceptual framework of push and pull motivations to investigate travel motivations of Japanese senior travellers to Thailand. Using factor analysis, three push and four pull factor dimensions are identified. The three push factors are labelled novelty and knowledge-seeking, rest and relaxation and ego-enhancement, while the four pull factors are cultural and historical attractions, travel arrangements and facilities, shopping and leisure activities and safety and cleanliness. Among them, novelty and knowledge-seeking and cultural and historical attractions are regarded as the most important push and pull factors respectively. The results of multiple regression analysis indicate that psychological well-being (i.e. positive affect) and education are the two factors influencing travel motivations of Japanese senior travellers to Thailand. Copyright © 2007 John Wiley & Sons, Ltd.
机译：这项研究运用推拉动机的概念框架来调查日本高级旅客前往泰国的旅行动机。使用因子分析，可以确定三个推动和四个拉动因子维度。三个推动因素被标记为新颖性和寻求知识，休息和放松以及自我增强，而四个推动因素被称为文化和历史景点，旅行安排和设施，购物和休闲活动以及安全和清洁。其中，新颖性和寻求知识以及文化和历史吸引力分别被认为是最重要的推动和拉动因素。多元回归分析的结果表明，心理健康（即积极影响）和受教育程度是影响日本老年人前往泰国旅行动机的两个因素。版权所有©2007 John Wiley＆Sons，Ltd.

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