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The travel motivations and experiences of female Vietnamese solo travellers

机译:女性越南独奏旅行者的旅行动机和经验

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摘要

Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of 10 female Vietnamese students' solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration, and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and destination marketing organisation (DMOs) can capitalise by developing their products and marketing.
机译:独唱旅行是一个不断增长的趋势,由在国外学习期间服用独唱旅行的国际学生组成的大量比例。 然而,对这一增长市场的亚洲比例有限的实证研究。 本研究探讨了10名女性越南学生独奏旅行者的主要动机和制约因素通过深入访谈。 结果表明,旅行动机可以分为个人因素,例如自由和灵活性,自我赋权,独立性和探索,社会互动因素,包括缺乏同伴和结识新人。 旅行限制与女性和单独以及亚洲血统有关。 这项研究延长了对这一重要的市场细分市场的理解。 因此,旅游提供商和目的地营销组织(DMOS)可以通过开发产品和营销来利用。

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