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What is the most important factor in switching blogs?

机译：切换博客的最重要因素是什么？

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摘要

The purpose of this study is to analyse various factors of switching blogs. The switching costs theory has been applied to develop the research model. Bloggers using such blogs as: Cyworld's minihompy, Naver's blog, Daum's Tistory, and Tattertools were selected as subjects for the sample frame. A total of 290 surveys were collected, from which 243 were used as data for analysis. Results of the survey by SPSS 12.0 showed that the attractiveness of alternatives and attachment affected blog switching intention, and attractiveness of alternatives had a moderating effect between user satisfaction and switching intention.
机译：这项研究的目的是分析切换博客的各种因素。转换成本理论已被用于开发研究模型。使用诸如Cyworld的minihompy，Naver的博客，Daum的Tistory和Tattertools之类的博客的Blogger被选为示例框架的主题。总共收集了290个调查，其中243个用作分析数据。 SPSS 12.0的调查结果表明，替代方案和附件的吸引力会影响博客的切换意图，而替代方案的吸引力会在用户满意度和切换意图之间起到调节作用。

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