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The effect of export market-oriented culture on export performance

机译：出口市场导向文化对出口绩效的影响

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PurposenThe purpose of this paper is to examine how export learning capability and export environmental turbulence serve as mechanisms and boundary conditions to link export market-oriented culture to export performance.nDesign/methodology/approachnA quantitative approach was undertaken to analyse longitudinal data of 249 small- and medium-sized exporting firms in Nigeria, a Sub-Saharan African economy.nFindingsnFour major findings emerged from the study. First, export market-oriented culture positively influences export performance. Second, possessing an export market-oriented culture results in the development of high export learning capabilities. Third, export learning capability mediates the relationship between export market-oriented culture and export performance. Fourth, increases in export environment turbulence weaken the positive effect of export learning capability on export performance.nResearch limitations/implicationsnThis study does not investigate moderating effects which might affect the relationship between export market-oriented culture and export learning capability as this was beyond the scope of this study.nOriginality/valuenThis study looks at developing economy environment as a unique context to examine the direct, mediating, and moderating effects of export market-oriented culture on export performance.
机译：目的：本文旨在研究出口学习能力和出口环境动荡如何作为将出口市场文化与出口绩效联系起来的机制和边界条件。n设计/方法/方法采用定量方法分析了249个小样本的纵向数据。撒哈拉以南非洲经济体尼日利亚的中型出口公司。研究发现了四个主要发现。首先，出口市场文化对出口业绩产生积极影响。第二，拥有出口市场导向文化会导致高出口学习能力的发展。第三，出口学习能力介导了出口市场文化与出口绩效之间的关系。第四，出口环境动荡的增加削弱了出口学习能力对出口绩效的积极影响。n研究局限/意义n本研究没有研究可能影响出口市场文化与出口学习能力之间关系的调节效应，因为这超出了范围。 n原创性/价值n本研究将发展中的经济环境视为考察出口市场导向文化对出口绩效的直接，中介和调节作用的独特背景。

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