Open air markets: uniquenesses about African marketing channels

Onyemah Vincent; Akpa Simon O.

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Open air markets: uniquenesses about African marketing channels

机译：露天市场：关于非洲营销渠道的独特性

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摘要

Purpose - The purpose of this paper is to offer a state of the art description of open air markets (OAM), a little-known phenomenon that is indispensable in Africa's consumer packaged goods industry.

机译：目的-本文的目的是提供对露天市场（OAM）的最新描述，这种市场鲜为人知的现象在非洲的消费品包装行业中是必不可少的。

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来源
《International marketing review》 |2016年第1期|112-136|共25页
作者
Onyemah Vincent; Akpa Simon O.;
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作者单位

Babson Coll, Mkt Div, Babson Pk, MA 02157 USA;

Int Sch Management Paris, Dept Mkt, Paris, France;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Africa; Nigeria; Markets; Channels; Emerging; Open air;

机译：非洲;尼日利亚;市场;渠道;新兴;露天;

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Open air markets: uniquenesses about African marketing channels

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