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首页> 外文期刊>The International Review of Retail, Distribution and Consumer Research >Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
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Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach

机译：重新思考商店品牌态度与商店品牌忠诚度之间的关系：同步方法

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Academic attention to the relationship between store brand attitude and store brand loyalty is insufficient. Our paper fills this research gap by proposing and testing a theoretical model that demonstrates a reciprocal and mutually-reinforcing relationship between store brand attitude and store brand loyalty. The literature review identifies independent variables as potential predictors of both characteristics. We apply a two stages least squares model to data that come from a survey of Spanish households. The findings corroborate some of the propositions of the conceptual model: the reciprocal relationship between the two dependent variables; the influence of risk, deal proneness, price and value consciousness and extrinsic and intrinsic cues on store brand attitude; and the influence of exploration, deal proneness, store loyalty, store brand trust and store brand affective commitment on store brand loyalty.
机译：学术界对商店品牌态度与商店品牌忠诚度之间关系的关注不足。我们的论文通过提出并测试一种理论模型来填补这一研究空白，该理论模型证明了商店品牌态度与商店品牌忠诚度之间的相互关系和相互促进的关系。文献综述将自变量确定为两种特征的潜在预测因子。我们将两阶段最小二乘模型应用于来自西班牙家庭调查的数据。这些发现证实了概念模型的某些命题：两个因变量之间的相互关系；风险，交易倾向，价格和价值意识以及外部和内在线索对商店品牌态度的影响；以及探索，交易倾向，商店忠诚度，商店品牌信任度和商店品牌情感承诺对商店品牌忠诚度的影响。

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