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Marketing the iSeries: Will It Work?

机译：营销iSeries：这行得通吗？

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Peter Bingaman, IBM's vice president of marketing for the iSeries, is a man with a plan.The plan is to jolt the iSeries marketplace onto an upward path — more units sold; more revenue for partners; and, perhaps the only truly important goal, more mindshare. To pump up the iSeries, Bingaman is running a three-pronged strategy that includes market presence for the iSeries, reengaging with IBM business partners, and extending the iSeries solutions portfolio. Advertising is the biggest recognizable factor the iSeries needs to beef up its market presence, and IBM's ad strategy is well underway. It kicked off with a few national TV ads late last year and has followed with print and radio spots, which IBM plans to run throughout the year. You might have missed the Wall Street Journal ad on February 28, but someone had to have seen it — it was four pages with a lot of white space and a bunch of"i"s.
机译：IBM iSeries营销副总裁Peter Bingaman是一个有计划的人。该计划是将iSeries市场推向上升的道路–售出更多产品；为合作伙伴增加收入；也许是唯一真正重要的目标，那就是更多的心智分享。为了推动iSeries的发展，Bingaman采取了三管齐下的战略，其中包括iSeries的市场占有率，与IBM业务合作伙伴的重新接触以及扩展iSeries解决方案的产品组合。广告是iSeries增强其市场地位所需要的最大可识别因素，并且IBM的广告策略正在顺利进行。去年年底，它在一些国家电视广告中拉开了序幕，紧随其后的是印刷品和广播广告，IBM计划在全年播出。您可能错过了2月28日的《华尔街日报》广告，但必须有人看过-这是四页，里面有很多空白和一堆“ i”字。

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