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Breaking the mould

机译：打破模子

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The US Department of Defense (DoD) closed its invitation for international participation on 15 July during the formative phase of its F-35 Joint Strike Fighter (JSF) programme, following its receipt of financial backing worth more than $4.5 billion from up to 10 partner countries. Jane's Defence Weekly reviews the factors that encouraged so many countries to invest in the USA's largest-ever defence procurement and assesses whether the aircraft's future sales prospects are likely to be equally successful. Unparalleled for the transparency of its 'fly-off between Boeing's failed X-32 and Lockheed Martin's triumphant X-35 demonstrators that concluded last year, the potentially $200 billion JSF project has also been remarkable for the way it has been promoted internationally. Lockheed Martin's aspirations to manufacture up to 6,000 of the aircraft will largely be determined by the export market response to this policy. Has the USA got its transformational sales strategy right?
机译：在获得F-35联合打击战斗机（JSF）计划的形成阶段期间，美国国防部（DoD）于7月15日结束了其国际参与的邀请，此前它从多达10个合作伙伴处获得了超过45亿美元的资金支持国家。 《简氏防务周刊》回顾了鼓励许多国家投资美国有史以来最大的国防采购的因素，并评估了飞机的未来销售前景是否可能同样成功。由于波音失败的X-32与洛克希德·马丁公司的胜利的X-35示威者之间的试飞是透明的，这是无与伦比的，该项目潜在的2000亿美元的JSF项目在国际上的推广方式也非常引人注目。洛克希德·马丁公司希望生产多达6,000架飞机的愿望在很大程度上取决于出口市场对此政策的反应。美国是否制定了正确的转型销售策略？

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