Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

著录项

• 来源
  《The Journal of Advertising》 |2014年第3期|296-316|共21页
• 作者

  Kyongseok Kim; Jameson L. Hayes; J. Adam Avant; Leonard N. Reid;

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• 作者单位

  Towson University, Towson, Maryland, USA,Department of Mass Communication and Communication Studies, Towson University, 8000 York Road, Towson, MD 21252,University of Georgia Department of Mass Communication and Communication Studies Towson University;

  University of South Florida, Tampa, Florida, USA,University of Georgia Zimmerman Advertising Program, School of Mass Communications, University of South Florida;

  Towson University, Towson, Maryland, USA,Boston University Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia;

  Towson University, Towson, Maryland, USA,University of Illinois at Urbana-Cham-paign Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia;

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• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词