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Comment Growing retail revenues at airports

机译：评论机场零售收入的增长

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摘要

The travel retail industry has enjoyed growth rates which, no doubt, have been the envy of a number of other industries, but can that historical growth be counted on going forward? Airports have a constant need to plan and implement capacity expansion, and commercial revenues play a key role in ensuring the capability to finance the significant capital expenditure needed. But what is the ideal model of partnership between the parties in travel retail (ie airport, retailer and supplier) and how can growth of the industry be supported? This paper discusses today's influencing factors, the changes in consumer behaviour, the power of digital media and increasing levels of complexity in travel retail. It also gives some interesting examples of initiatives to stimulate growth and customer satisfaction in travel retail.
机译：旅游零售业的增长率无疑是其他许多行业所羡慕的，但是历史增长能指望未来吗？机场始终需要计划和实施运力扩张，而商业收入在确保为所需的大量资本支出提供资金的能力中起着关键作用。但是，旅游零售各方（例如机场，零售商和供应商）之间理想的合作伙伴关系模式是什么？如何支持该行业的发展？本文讨论了当今的影响因素，消费者行为的变化，数字媒体的力量以及旅游零售业日益复杂的水平。它还提供了一些有趣的举措示例，以刺激旅行零售业的增长和客户满意度。

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