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首页> 外文期刊>Passenger Terminal World >RETAIL THERAPY: BY CONTINUALLY DEVELOPING RETAIL AND CONCESSIONS PROGRAMMES TO KEEP PACE WITH CONSUMER DEMANDS, AIRPORTS CAN GREATLY INCREASE THEIR NON-AVIATION REVENUE
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RETAIL THERAPY: BY CONTINUALLY DEVELOPING RETAIL AND CONCESSIONS PROGRAMMES TO KEEP PACE WITH CONSUMER DEMANDS, AIRPORTS CAN GREATLY INCREASE THEIR NON-AVIATION REVENUE

机译：零售疗法：通过不断发展零售和优惠计划以与消费者保持步调一致，机场可以大大增加其非航空收入

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Once upon a time the airport was just one obstacle you had to overcome before you reached your final destination. You'd get to the terminal, check-in, go through security and then probably sit around for an hour before boarding the plane. You might even venture into a shop to pick up some food, drink or forgotten sun cream. However in today's airports you can do a lot more than just purchase those last minute forgotten items. Airports have now become multifunctional businesses generating a considerable amount of revenue from impressive commercial developments both inside and outside the terminal. Take Amsterdam Airport Schiphol for example. As the world's third largest airport in terms of international passenger traffic, as well as Europe's fifth and the world's twelfth largest by overall passenger volume, Schiphol handled 47.7 million passengers in 2008 - about 130,000 a day.
机译：曾几何时，机场只是您到达最终目的地之前必须克服的一个障碍。您将到达航站楼，办理登机手续，经过安全检查，然后可能会坐一个小时，然后再登上飞机。您甚至可以冒险去商店买些食物，饮料或被遗忘的防晒霜。但是，在当今的机场中，您可以做的不仅仅是购买最后一刻被遗忘的物品。现在，机场已成为多功能企业，通过航站楼内外令人印象深刻的商业发展产生了可观的收入。以阿姆斯特丹史基浦机场为例。作为按国际客运量计算的世界第三大机场，以及按总客运量计算的欧洲第五和世界第十二大机场，史基浦机场在2008年接待了4770万名旅客，每天约有13万名旅客。

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