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Architectural consulting in the knowledge economy: DEGW and the ORBIT Report

机译:知识经济中的建筑咨询:DEGW和ORBIT报告

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摘要

In 1983, the workplace strategy and architecture practice, DEGW, published a highly influential study into the impact of information technology on the future of office buildings and the workplace, titled 'Office Research: Buildings and Information Technology' (ORBIT). Representing the first intensive research study into the organisational, technical and architectural demands of office work in Britain, the report concluded that the information age was rendering companies increasingly complex in their organisational and technological requirements, and ultimately more dependent on buildings. Although ostensibly a study about technological change, this paper argues that ORBIT should be viewed as a critical document in the formulation of the relationship between architects, suppliers, users and the state in the closing decades of the twentieth century. Sponsored by industry giants from real estate firms, construction and office supply companies, and government regulators, ORBIT brought together industries that were previously uneasy partners in post-war Britain but were being realigned under the Thatcher government's push for service sector innovation to revive the deindustrialised economy. Examined as both a product and instrument of neoliberal economic policy, the paper argues that the authors, sponsors and subjects of the research were linked by the demands of productivity, competition and performance both in and of the workplace. Within this analysis, DEGW's development of 'architectural consultancy', as a service that is distinct from architectural design, is interpreted as mode of repositioning the architect within the knowledge economy.
机译:1983年,工作场所策略和建筑实践DEGW发表了关于信息技术对办公楼和工作场所的未来影响的极有影响的研究,题为“办公研究:建筑物和信息技术”(ORBIT)。该报告代表了英国对办公室工作的组织,技术和建筑要求的首次深入研究,得出的结论是,信息时代使公司的组织和技术要求变得越来越复杂,最终使他们对建筑物的依赖性更大。尽管表面上是关于技术变革的研究,但本文认为,在20世纪末的几十年中,ORBIT应该被视为制定建筑师,供应商,用户和国家之间关系的重要文件。由房地产公司,建筑和办公用品公司以及政府监管机构的行业巨头赞助,ORBIT将以前在战后英国不安的合作伙伴聚集在一起,但在撒切尔政府推动服务业创新以振兴去工业化的推动下进行重组经济。作为新自由主义经济政策的产物和手段,该论文被认为是研究的作者,赞助者和研究主题都与工作场所和工作场所的生产力,竞争和绩效的需求联系在一起。在此分析中,DEGW对“建筑咨询”的开发作为一种与建筑设计不同的服务,被解释为在知识经济中重新定位建筑师的模式。

著录项

  • 来源
    《The journal of architecture》 |2019年第7期|1020-1044|共25页
  • 作者

    Amy Thomas;

  • 作者单位

    Faculty of Architecture and the Built Environment TU Delft Delft Netherlands;

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  • 原文格式 PDF
  • 正文语种 eng
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