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首页> 外文期刊>Journal of broadcasting & electronic media >Tweet, Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing
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Tweet, Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing

机译:Tweet,Retweet,收藏:Twitter在享受和体育观看的影响

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摘要

Sports fans are increasingly turning to Twitter to experience events and receive commentary. Using the theoretical grounding of disposition theory, this study surveyed sports fans to measure how Twitter potentially influenced their enjoyment of viewing live and mediated sporting events. Respondents primarily used Twitter to augment their consumption of sports, and heavy Twitter users reported higher enjoyment levels when using the social networking site while watching sports. Findings also suggest how the manner in which respondents used Twitter impacted their sports viewing enjoyment.
机译:体育迷正在越来越多地转向Twitter来体验活动并接受评论。使用散列理论的理论接地,这项研究调查了体育迷来衡量Twitter如何影响他们享受观看生活和介导的体育赛事。受访者主要使用Twitter来增加他们的运动消费,并且在观看体育时使用社交网站时,繁重的Twitter用户报告了更高的享受水平。调查结果还表明,受访者使用的方式如何影响他们的体育观赏享受。

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