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The Big Three's Prime-Time Decline: A Technological and Social Context

机译：三巨头的黄金时段下降：技术和社会环境

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摘要

This paper is an analysis of factors associated with the 25-year decline in the prime-time shares of the top 3 television networks. Time series analysis revealed a stronger serial correlation between network decline and social indicators than between network decline and technological factors. Network shares were negatively correlated with indicators of social differentiation, and were also negatively correlated with the penetration of cable and other multiple video programming distribution sources (MVPD) into the nation's households (the technological context). Findings were discussed in terms of the impact of social change on both the audiences and organizations of broadcasting.
机译：本文是对与前三大电视网络黄金时段份额连续25年下降相关的因素的分析。时间序列分析显示，网络衰落与社会指标之间的序列相关性强于网络衰落与技术因素之间的序列相关性。网络份额与社会分化指标负相关，也与有线电视和其他多种视频节目分配源（MVPD）渗透到美国家庭中（技术背景）负相关。就社会变革对广播受众和广播组织的影响进行了讨论。

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