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首页> 外文期刊>Journal of broadcasting & electronic media >Parent Versus Child Reportsof Parental Advertising Mediation: exploring The Meaning Of Agreement
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Parent Versus Child Reportsof Parental Advertising Mediation: exploring The Meaning Of Agreement

机译：父母对父母广告调解的孩子报告：探索协议的含义

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摘要

In a survey among 360 parent-child dyads (children aged 8-12 years), parent and child reports of parental advertising mediation activities were examined. The first aim was to investigate how parent-child agreement in reporting mediation differed by family and child factors. Results showed that agreement was highest in communication-oriented families and between parents and girls. The second aim was to examine the role of agreement in predicting the mediation outcome (i.e., reduced materialism). Both measures predicted the mediation outcome, but its effectiveness was contingent on parent-child agreement. Mediation was most effective when parents and children both reported that parents often discussed advertising.
机译：在对360个亲子二元组（年龄在8-12岁的儿童）中的一项调查中，研究了父母和孩子关于父母广告调解活动的报告。第一个目的是调查在调解报告中的亲子协议如何因家庭和儿童因素而有所不同。结果表明，在以沟通为导向的家庭中，父母与女孩之间的同意率最高。第二个目的是检查协议在预测调解结果中的作用（即减少唯物主义）。两种方法都可以预测调解的结果，但其效果取决于亲子协议。当父母和孩子都报告父母经常讨论广告时，调解是最有效的。

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