A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

Robert LaRose; Matthew S. Eastin

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A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

机译：互联网使用和满足的社会认知理论：一种新型的媒体出勤模式

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Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into a theory of media attendance within the framework of Ban-dura's (1986) Social Cognitive Theory. Respondents from 2 Midwestern states were recruited by mail to complete an online questionnaire. Structural equation modeling techniques were used to test a new model of media attendance in which active consideration of Internet uses and gratifications, moderated by Internet self-efficacy, joins habitual behavior and deficient self-regulation as determinants of media behavior. The model explained 42% of the variance in Internet usage.

机译：最新的解释互联网使用的研究通过发现“新的”满足感并引入了有力的新的解释变量，扩展并挑战了使用和满足感方法来理解媒体出席情况。在班杜拉（1986）的社会认知理论的框架内，本研究将这些发展整合到媒体参与理论中。通过邮件招募了来自中西部两个州的受访者，以完成在线问卷。结构方程建模技术被用来测试一种新的媒体出勤模式，其中积极考虑互联网的使用和满足感，并通过互联网的自我效能调节，加入习惯行为和不足的自我调节作为决定媒体行为的因素。该模型解释了Internet使用率变化的42％。

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来源
《Journal of broadcasting & electronic media》 |2004年第3期|p.358-377|共20页
作者
Robert LaRose; Matthew S. Eastin;
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作者单位

Department of Telecommunication, Information Studies and Media at Michigan State University;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类文化、科学、教育、体育;
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A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

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