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The Impacts of Ethical Philosophy on Corporate Hypocrisy Perception and Communication Intentions Toward CSR

机译：道德哲学对企业虚伪感知和对企业社会责任的影响

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This study investigates how perceptions of corporate hypocrisy from corporate social responsibility activities connect the public’s ethical philosophy to subsequent positive/negative opinion-sharing intention. With special attention to deontology and consequentialism in normative ethics of philosophy, the current study empirically tests a theoretical model of perceived corporate hypocrisy with two causal antecedents (i.e., individual moral philosophy of deontology and consequentialism), and the mediating role of corporate hypocrisy between such antecedents and the public’s subsequent communication intention (i.e., positive and negative opinion-sharing intentions) toward a firm. Results indicate significant mediation effects of corporate hypocrisy between personal ethical orientations and the public’s communication intention based on ethical attribution of crisis-related corporate social responsibility activities.
机译：本研究调查了企业虚伪从企业社会责任活动的看法如何将公众的伦理哲学联系在后续/负面意见分享意图中。 目前的研究特别关注了哲学规范性伦理的语义和关系，经验证明了与两个因果前一种（即外语和后果主义的个体道德哲学）的感知企业虚伪的理论模型，以及企业虚伪之间的中介作用 前者和公众随后的随后的沟通意向（即积极和消极的意见分享意图）。 结果基于危机相关企业社会责任活动的伦理归因，表明企业虚拟与公众通信意向的重要调解效应。

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