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首页> 外文期刊>Journal of Business Ethics >Who Buys Overpackaged Grocery Products and Why? Understanding Consumers' Reactions to Overpackaging in the Food Sector
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Who Buys Overpackaged Grocery Products and Why? Understanding Consumers' Reactions to Overpackaging in the Food Sector

机译：谁购买过度包装的杂货产品，为什么？了解消费者对食品行业过度包装的反应

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While most studies dealing with waste reduction at the consumer level focus on recycling, this paper rather concentrates on precycling strategies and purchasing behaviors in order to understand how to promote waste reduction at the source. More specifically, the purpose of this work is to grasp consumers' perceptions of overpackaging and understand the mechanisms underlying their choice of overpackaged versus non-overpackaged food products. Based on the different themes that emerged from a qualitative study (study 1, n = 11), a quantitative research was conducted among French interviewees (study 2, n = 327) in order to identify relevant groups of consumers. Five profiles emerged from the cluster analysis: the supporters, the self-sacrificing, the detractors, the indifferent, and the self-centered. Finally, an experiment was conducted (study 3, n = 808) that highlights the influence of range positioning and salience of non-overpackaging on consumer choice. Implications for public policy makers and companies are discussed.
机译：虽然大多数有关消费者减少废物的研究都集中在回收利用上，但本文更侧重于循环利用策略和购买行为，以了解如何从源头上促进减少废物。更具体地说，这项工作的目的是掌握消费者对过度包装的看法，并了解他们选择过度包装和非过度包装食品的基础机制。基于定性研究（研究1，n = 11）中出现的不同主题，法国受访者（研究2，n = 327）进行了定量研究，以识别相关的消费者群体。聚类分析得出了五个特征：支持者，自我牺牲者，贬低者，冷漠者和自我中心者。最后，进行了一项实验（研究3，n = 808），该实验突出了范围定位和非过度包装的显着性对消费者选择的影响。讨论了对公共政策制定者和公司的影响。

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