Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers' Perspective

著录项

• 来源
  《Journal of Business Ethics》 |2010年第2期|p.277-291|共15页
• 作者

  Leslier M. Valenzuela; Jay P. Mulki; Jorge Fernando Jaramillo;

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• 作者单位

  Marketing Department, College of Business, Universidad del Bio-Bio, Conception, Chile;

  Marketing Group, College of Business Administration, Northeastern University, Boston, MA 02115, U.S.A.;

  Marketing Department, College of Business, University of Texas at Arlington, Arlington, TX 76019, U.S.A.;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  customer orientation; inducements; ethical reputation; loyalty to the firm; customer retention;

  机译：以客户为导向;诱因;道德声誉;对公司的忠诚度;客户保留;