Business-to-Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management

Ta Ha; Esper Terry; Hofer Adriana Rossiter

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Business-to-Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management

机译：企业对消费者（B2C）合作：重新思考消费者在供应链管理中的作用

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来源
《Journal of business logistics》 |2015年第1期|133-134|共2页
作者
Ta Ha; Esper Terry; Hofer Adriana Rossiter;
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作者单位

Univ Arkansas, Sam M Walton Coll Business, Fayetteville, AR 72701 USA;

Univ Arkansas, Sam M Walton Coll Business, Fayetteville, AR 72701 USA;

Univ Arkansas, Sam M Walton Coll Business, Fayetteville, AR 72701 USA;

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Business-to-Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management

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