• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Market Management >The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?
【24h】

The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?

机译：客户关系度量标准对股东价值的影响：应该做什么和做什么？

获取原文
获取原文并翻译 | 示例
       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The contribution of customer relationship (CR) metrics to shareholder value is practically unknown in research and practice. Existing studies report rather ambiguous results. We develop a proposal to identify and measure the multidimensional influences in a valid and reliable way. By comparing existing studies to each other and to our framework, we can find possible reasons for their ambiguity: First, the studies are actually not compatible while using various CR metrics and performance measures. Second, several conceptual and methodological differences also place the comparability of their results in question. The application of our framework should explain the inconsistent outcomes of existing studies and indicate a consistent and general influence of CR metrics on shareholder value.
机译：客户关系（CR）指标对股东价值的贡献在研究和实践中实际上是未知的。现有研究报告了相当模糊的结果。我们提出了一项建议，以有效且可靠的方式识别和衡量多维影响。通过将现有研究相互之间以及与我们的框架进行比较，我们可以发现它们含混不清的可能原因：首先，在使用各种CR指标和绩效指标时，这些研究实际上是不兼容的。其次，一些概念和方法上的差异也使结果的可比性受到质疑。我们框架的应用应解释现有研究的不一致结果，并指出企业责任指标对股东价值的一致和普遍影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号