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Journal of Business Market Management

中文名称：企业市场管理杂志

ISSN：1864-0753
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发文量：38

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1.The External Relationships in Relationship Marketing: An Exploration

机译：关系营销中的外部关系：探索
- 作者：David J. Burns;Homer B. Warren;Rashmi Assudani
- 期刊名称：《Journal of Business Market Management》 | 2010年第1期
2.The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland

机译：爱尔兰和芬兰中小企业的网络实现能力的潜力和挑战
- 作者：Helen McGrath;Thomas O’Toole
- 期刊名称：《Journal of Business Market Management》 | 2010年第1期
3.Value Creation in Brand Alliances: A Dynamic Conceptualization

机译：品牌联盟中的价值创造：动态概念化
- 作者：Mantiaba Coulibaly;Lo?c Sauvée
- 期刊名称：《Journal of Business Market Management》 | 2010年第1期
4.Editorial

机译：社论
- 作者：Michael Kleinaltenkamp
- 期刊名称：《Journal of Business Market Management》 | 2010年第1期
5.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2009年第1期
6.Facets of Trust in Relationships – A Literature Synthesis of Highly Ranked Trust Articles

机译：关系中信任的方面–高级信任文章的文献综述
- 作者：Tara A. E. Ebert
- 期刊名称：《Journal of Business Market Management》 | 2009年第1期
- trust;
- clusters;
- key variables;
- interaction;
- relationship;
- business;
- to;
- business;
- business;
- to;
- consumer;
7.The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?

机译：客户关系度量标准对股东价值的影响：应该做什么和做什么？
- 作者：Mario Rese;Valerie Wulfhorst
- 期刊名称：《Journal of Business Market Management》 | 2009年第1期
- Customer Relationships;
- Marketing Metrics;
- Financial Performance;
- Shareholder Value;
8.Customer Relationship Management: A Strategic Perspective

机译：客户关系管理：战略视角
- 作者：P. E. Frow;A. F. Payne
- 期刊名称：《Journal of Business Market Management》 | 2009年第1期
- relationships;
- customer relationship management;
- relationship marketing;
- customer management;
- CRM strategy;
9.Understanding Absorptive Capacity from a Network Perspective

机译：从网络角度了解吸收能力
- 作者：Linda D. Peters;Wesley J. Johnston
- 期刊名称：《Journal of Business Market Management》 | 2009年第1期
- Learning;
- Networks;
- Absorptive Capacity;
10.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2009年第2期
11.A Process Perspective on Organizational Innovation Adoption – A Qualitative Case Study

机译：组织创新采用的过程视角-定性案例研究
- 作者：Hannu Makkonen
- 期刊名称：《Journal of Business Market Management》 | 2009年第2期
- Organizational innovation adoption;
- Innovation diffusion;
- Adoption process;
- Organizational decision making;
- New technology;
- Case study;
12.Going Beyond Customers – A Business Segmentation Approach Using Network Pictures to Identify Network Segments

机译：超越客户–使用网络图片识别网络细分的业务细分方法
- 作者：Stephan C. Henneberg;Stefanos Mouzas;Peter Naudé
- 期刊名称：《Journal of Business Market Management》 | 2009年第2期
- Business segmentation;
- Network pictures;
- Business networks;
- Concept application;
13.Website Communication and Business Relationships – Matches and Mismatches

机译：网站交流和业务关系–匹配和不匹配
- 作者：Nata?a Golik Klanac
- 期刊名称：《Journal of Business Market Management》 | 2009年第2期
- Website communication;
- Business relationships;
- Match;
- Mismatch;
14.Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity

机译：我们是否充分理解了客户对工业产品满意的关键成功因素？ -扩展Festge和Schwaiger的模型以解决未观测到的异质性
- 作者：Marko Sarstedt;Manfred Schwaiger;Christian M. Ringle
- 期刊名称：《Journal of Business Market Management》 | 2009年第3期
- Customer satisfaction;
- Structural equation model;
- PLS path modeling;
- Segmentation;
- Finite mixture;
- Latent class;
- Unobserved heterogeneity;
15.Editorial

机译：社论
- 作者：Michael Kleinaltenkamp
- 期刊名称：《Journal of Business Market Management》 | 2009年第3期
16.Seeking for Solutions within a Project Setting

机译：在项目设置中寻求解决方案
- 作者：Peter Naudé;Stephan C. Henneberg;Stefanos Mouzas;Carla Ramos;Andrew Graves;Valerie Crute
- 期刊名称：《Journal of Business Market Management》 | 2009年第3期
- Solutions selling;
- Network insight;
- Project net;
- UK LAI;
17.Impact of Technology-Based Self-Service on Employees, Customers, and Sales in the Korean Services Market

机译：基于技术的自助服务对韩国服务市场中的员工，客户和销售的影响
- 作者：Yeonhee Lee;Sooyoung Kim;Jinsook Yoo
- 期刊名称：《Journal of Business Market Management》 | 2009年第3期
- Technology;
- Based Self;
- Service (TBSS);
- Operational efficiency;
- Employee satisfaction;
- Customer dissatisfaction;
- Sales opportunity;
18.Theoretical Model of E-Business Infusion in Manufacturer-Reseller Relationships

机译：制造商-经销商关系中电子商务融合的理论模型
- 作者：Talai Osmonbekov;Frank Tian Xie;Wesley Johnston
- 期刊名称：《Journal of Business Market Management》 | 2009年第4期
- E;
- business infusion;
- Channel relationships;
- Technology adoption;
- Governance;
- Technology benefits;
19.Emerging Business Networks as a Result of Technological Convergence

机译：技术融合的结果，新兴的业务网络
- 作者：Anna-Greta Nystr?m
- 期刊名称：《Journal of Business Market Management》 | 2009年第4期
- Business network emergence;
- Technological convergence;
- Intentionally developed net;
20.Editorial

机译：社论
- 作者：M Kleinaltenkamp
- 期刊名称：《Journal of Business Market Management》 | 2009年第4期
21.The Effect of Information Sources on the Success of the Organizational Buying Process

机译：信息源对组织购买过程成功的影响
- 作者：Pentti J?rvi;Juha Munnukka
- 期刊名称：《Journal of Business Market Management》 | 2009年第4期
- Information source;
- Organizational buying;
- Buying process;
- Buying situation;
22.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2008年第1期
23.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2008年第2期
24.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2008年第3期
25.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2008年第4期
26.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2007年第1期
27.A Matter of Survival - Determinants of Rational Behavior in B-to-B Markets

机译：生存问题-B对B市场中理性行为的决定因素
- 作者：Mario Rese;Alexander Krebs;Michael Welling;Annika Wilke
- 期刊名称：《Journal of Business Market Management》 | 2007年第1期
- business markets;
- consumer behavior;
- economic theory;
- rationality;
- rational behavior;
- rational choice;
28.Business-to-Business Markets – Status Quo and Future Trends

机译：企业对企业市场–现状和未来趋势
- 作者：Janine Frauendorf;Elena K?hm;Michael Kleinaltenkamp
- 期刊名称：《Journal of Business Market Management》 | 2007年第1期
- customization;
- derived demand;
- market volume;
- service orientation;
29.Business Customers' Behaviour – A Challenge for the Relationship Marketing Concept?

机译：商业客户的行为–关系营销概念的挑战？
- 作者：Keith Blois
- 期刊名称：《Journal of Business Market Management》 | 2007年第1期
- b2b;
- relationships;
- customers;
- mutuality;
- creating value;
30.Buyer-Seller Relationships and the Economics of Information

机译：买卖双方关系与信息经济学
- 作者：Christina Sichtmann
- 期刊名称：《Journal of Business Market Management》 | 2007年第1期
- business;
- to;
- business;
- marketing;
- relationship;
- marketing;
- economics of information theory;
31.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2007年第2期
32.Industry Transformation – Conceptual Considerations from an Evolutionary Perspective

机译：产业转型–进化观点的概念考量
- 作者：Martin Gersch;Christian Goeke
- 期刊名称：《Journal of Business Market Management》 | 2007年第2期
- competence;
- based theory of the firm;
- co;
- evolution;
- healthcare;
- industry transformation;
- market process theory;
33.Service Delivery Encounters in Business-to-Business Contexts as a Source of Innovation – A Conceptual and Explorative Study

机译：企业对企业环境中的服务交付遭遇作为创新的来源–概念和探索性研究
- 作者：Debra Neumann;Hartmut H. Holzmüller
- 期刊名称：《Journal of Business Market Management》 | 2007年第2期
- innovation;
- frontline employees;
- service delivery;
- customer interface;
- business;
- to;
- business services;
34.The Role of Relationships in Determining Foreign Entry Modes

机译：关系在确定外国进入模式中的作用
- 作者：Albrecht S?llner
- 期刊名称：《Journal of Business Market Management》 | 2007年第2期
- relationships;
- relationship management;
- market entry;
- competitive advantage;
- international division of labour;
- transactioncost theory;
35.Supply Chain Pricing in B-to-B Markets – A Case Study Application

机译：B2B市场中的供应链定价–案例研究应用
- 作者：Christoph Haehling von Lanzenauer;Olaf Pohl
- 期刊名称：《Journal of Business Market Management》 | 2007年第4期
- B;
- to;
- B markets;
- supply chain contracts;
- quality prices;
- price determination;
- linear programming;
36.The Appropriateness of the Key Account Management Organization

机译：大客户管理组织的适当性
- 作者：Stefan Wengler
- 期刊名称：《Journal of Business Market Management》 | 2007年第4期
- key account management;
- transaction cost economics;
- key account management;
- organization;
- organization;
- business;
- to;
- business marketing;
- marketing management;
37.Decision Support Systems in Marketing

机译：营销决策支持系统
- 作者：Jan Engelke;Hermann Simon
- 期刊名称：《Journal of Business Market Management》 | 2007年第4期
38.Editorial

机译：社论
- 期刊名称：《Journal of Business Market Management》 | 2007年第4期

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