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首页> 外文期刊>Journal of Business Market Management >Supply Chain Pricing in B-to-B Markets – A Case Study Application
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Supply Chain Pricing in B-to-B Markets – A Case Study Application

机译：B2B市场中的供应链定价–案例研究应用

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摘要

The purpose of this paper is to illustrate an effective coordination process in the B-to-B section of a supply chain. In particular the paper focuses on the interactions between a supplier of raw materials and a buyer processing them into end products in the food industry. These interactions are governed by a delivery contract. Under the terms of the current contract a season's entire crop is purchased at time of planting at an unit price per pound regardless of volume and quality delivered. This simplicity of the contract is an attractive feature of the interaction in the B-to-B section. It is shown that the supply chain's optimum cannot be realized with a single price. From several alternatives a pricing scheme is proposed in which prices are related to quality. The goal is to determine prices which facilitate the supply chain's maximum performance assuming rational behaviour of the supplier and the buyer. Conditions for realizing the supply chain's maximum are formulated and an approach is presented which generates a significant improvement in performance.
机译：本文的目的是说明供应链从B到B的有效协调过程。特别是，本文着重于原材料供应商与将其加工成食品行业最终产品的买方之间的相互作用。这些交互受交付合同约束。根据当前合同的条款，无论种植的数量和质量如何，播种时均以每磅单价的价格购买一季的全部农作物。合同的这种简单性是B对B部分中互动的一个吸引人的特征。结果表明，单一价格无法实现供应链的最优。从几种选择中，提出了一种定价方案，其中价格与质量有关。目标是确定价格，假设供应商和买方的行为合理，这些价格将有助于供应链发挥最大性能。提出了实现供应链最大化的条件，并提出了一种可显着改善性能的方法。

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