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Theoretical Model of E-Business Infusion in Manufacturer-Reseller Relationships

机译:制造商-经销商关系中电子商务融合的理论模型

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摘要

Manufacturer-reseller relationships are becoming much more technology-infused as distribution managers are employing e-business tools to streamline existing channels. This paper attempts to develop a theoretical framework aimed at systematically studying e-business infusion in reseller-manufacturer interactions based on technology diffusion and governance frameworks and relevant propositions are developed. Implications of the theoretical framework for researchers and managers are discussed.
机译:随着分销经理正在使用电子商务工具来简化现有渠道,制造商与经销商之间的关系变得越来越具有技术意义。本文试图建立一个理论框架,旨在基于技术扩散和治理框架,系统地研究分销商与制造商之间的电子商务融合,并提出了相关的建议。讨论了理论框架对研究人员和管理人员的影响。

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