Buyer-Seller Relationships and the Economics of Information

Christina Sichtmann

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Buyer-Seller Relationships and the Economics of Information

机译：买卖双方关系与信息经济学

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Section I In this paper, a theoretical framework is developed for the analysis of industrial buyer-seller relationships, using the concepts of search, experience and credence qualities, as known from Economics of Information theory. For this purpose, a dynamic perspective on this configuration is offered. By assuming a shift from experience qualities to search qualities in successive transactions, the evolution of the industrial buyer-seller relationship is explained.

机译：第一节本文建立了一个理论框架，用于分析工业买卖双方之间的关系，使用了信息经济学理论中的搜索，经验和信用质量的概念。为此，提供了对此配置的动态透视图。通过假设在连续交易中从经验素质向搜索素质的转变，解释了工业买卖双方关系的演变。

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来源
《Journal of Business Market Management》 |2007年第1期|59-78|共20页
作者
Christina Sichtmann;
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作者单位

Marketing Department, Free University of Berlin, Otto-von-Simson-Stra?e 19, 14195 Berlin, Germany;

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原文格式 PDF
正文语种 eng
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关键词
business; to; business; marketing; relationship; marketing; economics of information theory;

机译：企业与企业之间;市场营销;关系营销;信息论经济学;

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Buyer-Seller Relationships and the Economics of Information

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