Journal of Business-to-Business Marketing Part III: JBBM Book Reviews

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Journal of Business-to-Business Marketing Part III: JBBM Book Reviews

机译：企业对企业营销杂志第三部分：JBBM书评

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A total of 143 books were reviewed over the period 1993-2008 in the Book Review section of the Journal of Business-to-Business Marketing. The books encompassed a broad array of topics, including the basic marketing mix elements of business-to-business marketing, purchasing, buyer-seller relationships, global marketing, Internet and e-commerce, organization studies, research methodology, strategy and general management, and education. During this period, five review essays provided thematic and comparative evaluations of a set of books. This cumulative index is divided into two sections. The first provides a subject listing of books reviewed and the second is a chronological listing. All book reviews are located at the end of each issue of the journal.

机译：在1993年至2008年期间，《企业对企业营销杂志》的“书评”部分共审查了143本书。这些书涵盖了广泛的主题，包括企业对企业营销，购买，买卖双方关系，全球营销，互联网和电子商务，组织研究，研究方法，策略和一般管理的基本营销组合要素，和教育。在此期间，有五篇评论文章对一组书籍进行了主题和比较评估。此累积索引分为两个部分。第一个按主题列出书目，第二个按时间顺序列出。所有书评都位于该期刊的每一期末。

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《Journal of Business To Business Marketing》 |2009年第1期|p.161-191|共31页
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business marketing; business-to-business marketing; industrial marketing; book reviews; review essays;

机译：商业营销;企业对企业营销;工业营销;书评;评论文章;

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2. Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson [J] . Arch G. Woodside Jr. Journal of Business To Business Marketing . 2008,第2期

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5. A CONTENT ANALYSIS OF CHILDREN'S PICTURE STORY BOOK REVIEWS PUBLISHED IN SELECTED JOURNALS DURING THE YEAR 1981. [D] . DODSON, JANELLE SLAUGHTER. 1983

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6. Marketing medicines: charting the rise of modern therapeutics through a systematic review of adverts in UK medical journals (1950–1980) [O] . A. Richard Green, Peter M. Haddad, Jeffrey K. Aronson 2018

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7. At 21—TheJournal of Business-to-Business MarketingBook Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future [O] . Daniel Schepis, Sharon Purchase, Ross Brennan 2015

机译：在21岁 - “商业对企业营销书综述”书评中，分析呈现出书籍评论：朝向未来
8. State of Competition in Gasoline Marketing. Book I. A Study of Refiner Subsidization. Book II. AN Analysis of the Subpoenaed Documents (As Required by Title III of the Petroleum Marketing Practices Act). Final Report [R] . Delaney, J. B., Fenili, R. N. 1981

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Journal of Business-to-Business Marketing Part III: JBBM Book Reviews

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