• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >The interactive effect of cultural self-construal and social exclusion on consumers' impression management goal pursuit
【24h】

The interactive effect of cultural self-construal and social exclusion on consumers' impression management goal pursuit

机译：文化自我建构与社会排斥对消费者印象管理目标追求的互动影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Four studies suggested that social exclusion (vs. inclusion) by ingroups leads interdependents to discard impression management goals because of a lower tendency to identify with ingroups. In contrast, independents do not change their impression management goals when socially excluded (vs. included) by ingroups. Consequently, when included (but not when excluded), interdependents (vs. independents) are willing to pay more, and are willing to expend more effort in the purchase of publicly (but not privately) consumed products. Hence, when promoting publicly consumed products, managers should strive to include interdependent consumers (e.g., via ads or promotional campaigns). Similarly, on social media (Facebook, Twitter), it is easier than ever before to determine whether consumers have been included or excluded by their friends and families at a given time. With that information, managers may be able to selectively target consumers who are likely to pay more for publicly consumed products.
机译：四项研究表明，由于与群体内认同的可能性较低，因此群体内的社会排斥（相对于包容）导致相互依赖者放弃印象管理目标。相反，当独立人群被社交群体排斥（相对于包括在内）时，独立者不会改变其印象管理目标。因此，相互依存的人（相对于独立人）被包括（但不包括在内）时愿意付出更多，并愿意花费更多的精力来购买公开（但非私有）消费的产品。因此，在宣传公开消费的产品时，管理人员应努力吸引相互依存的消费者（例如，通过广告或促销活动）。同样，在社交媒体（Facebook，Twitter）上，比以往任何时候都更容易确定消费者在特定时间是否被其朋友和家人包括或排除在外。有了这些信息，管理人员就可以有选择地针对可能为公共消费产品支付更多费用的消费者。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号