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Understanding the use of Virtual Reality in Marketing: A text mining-based review

机译：了解营销中虚拟现实的使用：基于文本挖掘的评论

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摘要

The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, all indexed in Web of Science.The findings reveal seven relevant topics, as well as the number of articles published over time, the authors most cited in VR papers and the leading journals in each topic. The article also provides theoretical and practical implications and suggestions for further research.
机译：当前的研究旨在突出模拟现实中最相关的研究，并特别关注VR和营销，展示研究如何随着时间发展并讨论发现。使用贝叶斯统计主题模型（称为潜在狄利克雷分配）的文本挖掘方法对115种期刊的150篇文章进行了全面分析，所有期刊均被Web of Science收录，调查结果揭示了七个相关主题以及文章数量随着时间的流逝，作者在VR论文和每个主题的领先期刊中引用最多。本文还提供了理论和实践意义以及对进一步研究的建议。

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  • 来源
    《Journal of Business Research》 |2019年第7期|514-530|共17页
  • 作者

    Correia Loureiro Sandra Maria; Guerreiro Joao; Eloy Sara; Langaro Daniela; Panchapakesan Padma;

  • 作者单位

    Inst Univ Lisboa ISCTE IUL, Mkt Operat & Gen Management Dept, Ave Forcas Armadas, P-1649026 Lisbon, Portugal|Business Res Unit BRU UNIDE, Ave Forcas Armadas, P-1649026 Lisbon, Portugal;

    Inst Univ Lisboa ISCTE IUL, Mkt Operat & Gen Management Dept, Ave Forcas Armadas, P-1649026 Lisbon, Portugal|Business Res Unit BRU UNIDE, Ave Forcas Armadas, P-1649026 Lisbon, Portugal;

    Inst Univ Lisboa ISCTE IUL, Dept Architecture & Urban Planning, Sch Technol & Architecture, Ave Forcas Armadas, P-1649026 Lisbon, Portugal|Technol & Architecture Res Ctr ISTAR IUL, Ave Forcas Armadas, P-1649026 Lisbon, Portugal;

    Inst Univ Lisboa ISCTE IUL, Mkt Operat & Gen Management Dept, Ave Forcas Armadas, P-1649026 Lisbon, Portugal|Business Res Unit BRU UNIDE, Ave Forcas Armadas, P-1649026 Lisbon, Portugal;

    Taylors Univ Lakeside, Sch Hospitality Tourism & Events, Fac Social Sci & Leisure Management, Selangor, Malaysia;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Virtual Reality; Simulated realities; Marketing; Text mining;

    机译：虚拟现实;模拟现实;市场营销;文本挖掘;

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