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Understanding the use of Virtual Reality in Marketing: A text mining-based review

机译：了解在营销中使用虚拟现实：基于文本挖掘的审核

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摘要

The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, all indexed in Web of Science.The findings reveal seven relevant topics, as well as the number of articles published over time, the authors most cited in VR papers and the leading journals in each topic. The article also provides theoretical and practical implications and suggestions for further research.
机译：目前的研究旨在突出模拟现实中的最相关的研究，特别注意VR和营销，展示了如何随着时间的推移演变和讨论调查结果。使用称为潜在Dirichlet分配的贝叶斯统计主题模型的文本挖掘方法是通过115个期刊的150篇文章进行综合分析，所有这些研究结果都索引了七个相关主题，以及文章的数量。随着时间的推移，作者在VR文件中最引用的作者和每个主题的领先期刊。本文还提供了对进一步研究的理论和实际影响和建议。

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  • 来源
    《Journal of Business Research》 |2019年第7期|514-530|共17页
  • 作者

    Correia Loureiro Sandra Maria; Guerreiro Joao; Eloy Sara; Langaro Daniela; Panchapakesan Padma;

  • 作者单位

    Inst Univ Lisboa ISCTE IUL Mkt Operat & Gen Management Dept Ave Forcas Armadas P-1649026 Lisbon Portugal|Business Res Unit BRU UNIDE Ave Forcas Armadas P-1649026 Lisbon Portugal;

    Inst Univ Lisboa ISCTE IUL Mkt Operat & Gen Management Dept Ave Forcas Armadas P-1649026 Lisbon Portugal|Business Res Unit BRU UNIDE Ave Forcas Armadas P-1649026 Lisbon Portugal;

    Inst Univ Lisboa ISCTE IUL Dept Architecture & Urban Planning Sch Technol & Architecture Ave Forcas Armadas P-1649026 Lisbon Portugal|Technol & Architecture Res Ctr ISTAR IUL Ave Forcas Armadas P-1649026 Lisbon Portugal;

    Inst Univ Lisboa ISCTE IUL Mkt Operat & Gen Management Dept Ave Forcas Armadas P-1649026 Lisbon Portugal|Business Res Unit BRU UNIDE Ave Forcas Armadas P-1649026 Lisbon Portugal;

    Taylors Univ Lakeside Sch Hospitality Tourism & Events Fac Social Sci & Leisure Management Selangor Malaysia;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Virtual Reality; Simulated realities; Marketing; Text mining;

    机译：虚拟现实;模拟现实;营销;文本挖掘;

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