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Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility

机译：名人CEO，身份威胁和印象管理：名人身份对企业社会责任的影响

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摘要

In this study, we examine the impact of CEO celebrity status on the propensity of firms to engage in corporate social responsibility (CSR). Integrating identity and impression management theories, we argue that a firm's engagement in CSR activities is affected by a celebrity CEO's impression management motive to maintain his/her identity and status as a celebrity. We then explore three boundary conditions under which the effects of celebrity status on CSR may be strengthened. We find that celebrity CEOs' engagement in CSR activities as an impression management tactic increases when uncertainty surrounding a firm's expected performance is high, when firm performance is low, and the competitive intensity of the industry is high. The findings of this study provide useful insights into the specific ways by which celebrity CEOs attempt to protect their established status and reputation. This paper contributes to various domains of research concerning CEOs, impression management, and CSR.
机译：在这项研究中，我们研究了CEO名人地位对企业参与企业社会责任（CSR）倾向的影响。整合身份和印象管理理论，我们认为企业参与企业社会责任活动受到名人CEO印象管理动机的影响，以维持他/她作为名人的身份和地位。然后，我们探索了三种边界条件，在这些条件下，名人地位对企业社会责任的影响可能得到加强。我们发现，当围绕企业预期绩效的不确定性较高，企业绩效低，行业竞争强度高时，名人CEO作为印象管理策略而参与企业社会责任活动的行为会增加。这项研究的发现为名人CEO试图保护其既定地位和声誉的具体方式提供了有用的见解。本文致力于与CEO，印象管理和CSR有关的各个研究领域。

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