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The logic of innovative value proposition: A schema for characterizing and predicting business model evolution

机译：创新价值主张的逻辑：表征和预测业务模型演变的方案

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摘要

Innovations in business models involve a dynamic process that makes business values resilient against market and technology changes. We propose a schema that supports predicting the effect of innovation on business model values. The schema redefines the value proposition logic in business model innovations with five primary variables: business dependence structure, business value dominance, innovation dynamics, innovation domains, and innovation-resources-agility. Based on the schema, we have tested a set of hypotheses for 474 cases of business model innovations in four textile processing technology markets. We have estimated and modeled the data using two techniques: Cox modeling and temporal qualitative comparative analysis. The former predicts the business model that is destructed by innovation over time and the latter assesses the configurative conditions for innovation during the destruction period. The findings offer insights for predicting business model innovation as a value creation platform and for predicting innovative business models in industrial technology markets.
机译：商业模式的创新涉及一个动态过程，该过程使商业价值能够抵御市场和技术变化。我们提出一种支持预测创新对业务模型价值的影响的架构。该模式使用五个主要变量重新定义了业务模型创新中的价值主张逻辑：业务依赖性结构，业务价值优势，创新动力，创新领域和创新资源敏捷性。基于该架构，我们在四个纺织加工技术市场中针对474个商业模式创新案例检验了一组假设。我们使用两种技术对数据进行了估算和建模：Cox建模和时间定性比较分析。前者预测随着时间的推移创新会破坏的业务模型，而后者则评估在破坏期创新的配置条件。这些发现为预测作为价值创造平台的商业模式创新以及预测工业技术市场中的创新商业模式提供了见识。

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