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Reputation and legitimacy: Key factors for Higher Education Institutions' sustained competitive advantage

机译：声誉和合法性：高校持续竞争优势的关键因素

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摘要

Globalization, rankings, and the decrease of public funding have created a highly competitive environment for public universities. Internal and external stakeholders increasingly demand better results in term of research, teaching, knowledge transfer, employability, and community outreach. In this new landscape, intangible assets such as reputation and legitimacy are key factors for gaining a sustained competitive advantage. And yet, here remains a lack of clarity about these variables and their relationships. This research aims to increase our understanding of the field by measuring how reputation, by way of its influence on legitimacy, can create a sustained competitive advantage for public universities. We measure reputation and legitimacy by surveying 509 professors from 47 different Spanish universities, considering pragmatic, moral and cognitive legitimacy types and analyze reputation in terms of performance, innovation, citizenship, services, governance, and workplace climate. According to faculty members, a university's reputation has a significative and positive effect on its legitimacy.
机译：全球化，排名和公共资金的减少为公立大学创造了高度竞争的环境。内部和外部利益相关者越来越要求在研究，教学，知识转移，就业能力和社区扩展方面取得更好的结果。在这种新形势下，声誉和合法性等无形资产是获得持续竞争优势的关键因素。但是，关于这些变量及其关系，仍然缺乏清晰性。这项研究旨在通过衡量声誉对合法性的影响如何为公立大学创造持续的竞争优势，从而增进我们对该领域的了解。我们通过调查来自西班牙47所不同大学的509位教授，评估务实，道德和认知的合法性类型，并通过绩效，创新，公民身份，服务，治理和工作环境来分析声誉，从而衡量声誉和合法性。据教师们说，一所大学的声誉对其合法性具有重要的积极影响。

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