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首页> 外文期刊>Journal of Business Research >Determinants of growth and decline in mobile game diffusion
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Determinants of growth and decline in mobile game diffusion

机译：移动游戏扩散的生长和下降的决定因素

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摘要

Rapidly advancing mobile technology has made mobile games a leader in the global games market. As the market size of mobile games has grown, the competition has also accelerated enormously. Thus, in order to ensure success, mobile games must sustain their initial boom for a long time, as well as attract enough users to solidify their installed base. The purpose of this research is to detect diffusion patterns and identify the determinants of mobile games' growth and decline hazards. The results show that mobile games have a distinctive brand-level life cycle in which the growth possibility decreases monotonically over time after the release, while the decline possibility rises after reaching the peak and then later begins to fall. This paper shows how the games' characteristics affect their attracting/holding power. The study provides implications for developers and distributors in terms of how to design, market, and manage mobile games.
机译：迅速推进的移动技术使移动游戏成为全球游戏市场的领导者。随着手机游戏的市场规模，竞争也会大幅加速。因此，为了确保成功，移动游戏必须长时间维持他们的初始潮流，并吸引足够的用户来巩固他们的安装基础。本研究的目的是检测扩散模式并确定移动游戏的生长和衰退危害的决定因素。结果表明，移动游戏具有独特的品牌寿命周期，其中释放后的增长可能随着时间的推移而单调，而衰落可能在到达峰后升高，然后后来开始落下。本文展示了游戏的特征如何影响其吸引/持有权力。该研究为开发人员和分销商提供了如何设计，市场和管理手机游戏的影响。

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