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首页> 外文期刊>Journal of Business Research >Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes

机译：了解零售商和制造商提供的可持续发展标签对产品评估和购买相关的结果的影响

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摘要

Little research has explicitly considered the influence of retailer-provided sustainability disclosure at points of purchase for brands within specific product categories. Thus, this paper examines the conditions wherein sustainability labels with scale ratings assist consumers in determining the sustainability performance of products. Study 1 findings demonstrate that, when concerned with social desirability, consumers' product evaluations are greater for products with high (vs. low) sustainability levels. When not concerned with social desirability, this pattern exists so long as the levels are consistent with category-based expectations. Extending these findings, Study 2 results show that evaluations and purchase-related outcomes are greater for products with high levels within (vs. outside) expectations for low-efficacy consumers not concerned with social desirability. Yet, these effects are mitigated for low-efficacy consumers concerned with social desirability. Further, Study 3 suggests that the effect is attenuated for low-efficacy consumers at low levels and for high-efficacy consumers irrespective of sustainability level.
机译：在特定产品类别中，明确地研究了零售商提供的可持续发展披露的影响。因此，本文研究了具有规模评级的可持续性标签的条件有助于消费者确定产品的可持续性性能。研究1调查结果表明，当涉及社会的可取性时，消费者的产品评价对于具有高（与低）可持续性水平的产品更大。当不关心社会期望时，随着水平与基于类别的期望一致，这种模式存在这种模式。扩展这些发现，研究2结果表明，对于在不涉及社会可取性的低疗效消费者的低疗效消费者的期望，评估和购买相关结果更大。然而，这些效应被减轻了涉及社会可取性的低疗效消费者。此外，研究3表明，对于低水平的低疗效消费者而言，该效果是不论可持续性水平如何衰减低疗效消费者。

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