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首页> 外文期刊>Journal of Business Research >Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity
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Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity

机译：客户定位和坚定的性能：道德领导和竞争强度的联合调节效果

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摘要

Although the importance of customer orientation (CO) has been recognized, its relationship with firm performance is far from clear. This lack of clarity is partly because the impact of CO on firm performance may depend on certain internal or external factors. Based on social learning theory and an interactional perspective, this study concurrently explores the separate and joint moderating effects of ethical leadership and competitive intensity. Survey data from 264 Chinese firms was collected to test the hypotheses. The results show that humane leadership and moderation leadership help firms to better leverage CO for enhancing their performance. The absence of moderation leadership may be particularly harmful for firms operating in a less competitive environment while the moderating effect is not influenced by competitive intensity. In addition, justice leadership has a positive impact for firms operating in a more competitive environment, which assists firms to better realize the benefits of CO.
机译：虽然客户定位（CO）的重要性已被认识到，但其与公司性能的关系远非清晰。这种缺乏清晰度部分是因为CO对公司性能的影响可能取决于某些内部或外部因素。基于社会学习理论和互动视角，本研究同时探讨了道德领导和竞争强度的单独和联合调节效果。收集来自264家公司的调查数据以测试假设。结果表明，人道领导和适度领导有助于公司更好地利用同事加强其表现。缺乏适度领导对于在较竞争力的环境中运作的公司可能特别有害，而调节效果不会受到竞争强度的影响。此外，司法领导力对在更具竞争力的环境中运营的公司具有积极影响，这协助公司更好地实现有限公司的益处。

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