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首页> 外文期刊>Journal of Business Research >With or without you? Interaction and immersion in a virtual reality experience
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With or without you? Interaction and immersion in a virtual reality experience

机译：有没有你？在虚拟现实体验中的互动和浸入

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This collaborative research between a team of digital technology developers and academic researchers investigates how social interaction affects visitors' experience during a virtual reality (VR) underwater seascape exploration. Prior research in immersive VR focused more on individual perceptions of immersion, interactive features and enjoyment. Analysis of focus-group discussions revealed three categories of immersion, interaction with the virtual environment (VE) and social interaction salient to satisfaction with the experience. Moderated mediation analysis of survey results from a full-scale trial (N = 234) show that the three variables had a significant role in experience satisfaction and loyalty intentions. Specifically, immersion mediates person-VE interaction effects on satisfaction and loyalty. The results contrast with previous findings from online gaming contexts, showing that social interactions decrease the impact of immersion on satisfaction and loyalty. We call for caution in the positioning and communication of VR experiences and for further research in other settings.
机译：这项数字技术开发商和学术研究人员之间的这种协作研究调查了社交互动如何影响游客在虚拟现实（VR）水下海景勘探中的经验。沉浸式VR的先前研究更多地专注于个性地对浸入，互动特征和享受的个人看法。焦点集团讨论分析显示，三类浸入类别，与虚拟环境（VE）的互动以及与经验的满意度突出。来自全规模试验的调查结果的适度调解分析（n = 234）表明，三个变量在经验满意度和忠诚度意图中具有重要作用。具体而言，浸入介于满意和忠诚度的人 - 级互动效应。结果与来自在线游戏背景的先前调查结果形成鲜明对比，表明社会互动会降低沉浸在满意和忠诚上的影响。我们谨慎致辞，以便在VR经验的定位和沟通以及其他环境中进行进一步的研究。

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