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Social media networking satisfaction in the US and Vietnam: Content versus connection

机译：美国和越南的社交媒体网络满意度：内容与连接

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摘要

Facebook is one of the most notable and popular social media networks in the world. It appeals to people of differing cultures, mindsets, and demographics. This study explores cross-cultural differences regarding the relative emphasis of social connection versus informational content to examine ingredients for satisfaction in a social media network in Vietnam (n = 190) versus the US (n = 280). Uses and gratifications theory and self-determination theory argue that belonging, affinity, interactivity, emotional connection, system quality, and information quality are equally important to satisfaction for both cultures. However, the social capital theory, social network density, and cultural tightness-looseness combine to propose differences between the two cultures. Therefore, this study uses fuzzy set qualitative comparative analysis (fsQCA) to find that both cultures value belonging, affinity, and interactivity. In terms of differences, Vietnamese derive higher satisfaction from system quality and emotional connection, and Americans indicate higher satisfaction from information quality.
机译：Facebook是世界上最值得注意，最受欢迎的社交媒体网络之一。它对不同的文化，心态和人口统计学吸引了人们。本研究探讨了关于社会关系相对强调的跨文化差异与信息内容对越南（N = 190）的社交媒体网络中满意度的成分（n = 280）。使用和满足理论和自我确定理论认为，属于，亲和力，交互，情绪联系，系统质量和信息质量同样重要，对两种文化满意都很重要。然而，社会资本理论，社会网络密度和文化紧张的组合结合了两种文化之间的差异。因此，本研究采用模糊集定性比较分析（FSQCA），以发现属于属于，亲和力和交互性。在差异方面，越南语从系统质量和情感联系获得了更高的满足感，美国人对信息质量表明较高的满意度。

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