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首页> 外文期刊>Journal of Business Research >Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment
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Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment

机译：体验动机与客户参与对客户价值创作的影响：基于经验的零售环境中心理过程分析

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This study investigates the psychological motivation of customer engagement and examines the underlying factors of customer behavior in offline retail environments. Our study is based on the experience economy theory and self-determination theory. First, we investigated the relationship between perceived psychological benefits (autonomy, competence, and relatedness) and intrinsic motivation. We also analyzed the relationship between intrinsic motivation and customer engagement (conscious participation, enthusiasm, and social interaction). Second, we examined the relationship between customer engagement and customer value creation (functional value, hedonic value, and social value). Third, we studied the effect of customer value creation on customer purchasing behavior (shopping memory, customer satisfaction, word-of-mouth, and revisit intention) and the mediating effect of the hedonic value between customer engagement and shopping memories, as well as between customer engagement and customer satisfaction. Finally, we investigated the mediating effect of shopping experience between the hedonic value and customer satisfaction.
机译：本研究调查了客户参与的心理动机，并在离线零售环境中检查了客户行为的潜在因素。我们的研究是基于经济经济理论和自决理论。首先，我们调查了感知心理效益（自主权，能力和相关性）与内在动机之间的关系。我们还分析了内在动机与客户参与之间的关系（意识参与，热情和社会互动）。其次，我们审查了客户参与与客户价值创造之间的关系（功能价值，蜂鸟价值和社会价值）。第三，我们研究了客户价值创造对客户购买行为的影响（购物记忆，客户满意，口碑和重新审视意图）以及诸如客户参与和购物记忆之间的蜂鸟类价值的调解效果，以及客户参与和客户满意度。最后，我们调查了蜂鸟类价值与客户满意度之间的购物经验的调解效果。

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