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Examining mechanisms for creating shared value by Asian firms

机译：亚洲公司创建共享价值的检查机制

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摘要

This paper examines the home-based creating shared value (CSV) projects of two multinational corporations (MNCs), and three small and medium-sized enterprises (SMEs). One CSV project was examined in each firm. Based on qualitative case studies, we developed two bricolage-based models to represent different motives, different processes of resource acquisition, and different processes of resource utilization when implementing CSV. For the MNCs, both based in Hong Kong, institutional advocacy and recognition provided encouragement to engage in CSV. Internal resource slack underpinned their ability to implement their respective CSV projects by repurposing internal resources or infusing them with purpose. By contrast, the SMEs, two from Pakistan and one from Hong Kong, found it necessary to adopt collective bricolage for their respective CSV projects, involving repurposing external human resources while drawing on donations or grants and enlisting the collaboration of benevolent external experts or giants. Interviewees indicated that all the focal CSV projects were distinguishable from corporate social responsibility (CSR) projects, in that the former (but not the latter) were designed to create economic revenue for the respective focal firms, while concurrently generating social/environmental benefits. Most of the CSV projects were reported to have created significant economic value for external beneficiaries.
机译：本文介绍了两家跨国公司（MNC）和三家中小企业（中小企业）的基于家庭的创建共享价值（CSV）项目。在每个公司审查了一个CSV项目。基于定性案例研究，我们开发了两种基于古代的模型，以代表不同的动机，资源采集过程以及在实现CSV时的资源利用过程。对于跨国公司，总部设在香港，体制宣传和承认提供了鼓励，从事CSV。内部资源松弛通过重新修复内部资源或用目的注入它们来实现其各自的CSV项目的能力。相比之下，来自巴基斯坦和香港的中小企业发现有必要为各自的CSV项目采用集体荆棘，涉及在捐赠或拨款以及征借仁慈外部专家或巨人的合作时重新淘汰外部人力资源。受访者表示，所有焦点CSV项目与企业社会责任（CSR）项目可区分，因为前者（但不是后者）旨在为各个联络企业创造经济收入，同时同时产生社会/环境效益。据报道，大多数CSV项目为外部受益者创造了重大的经济价值。

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