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首页> 外文期刊>Journal of Business Research >Eating one's own otherness: When producers commercialize their ethnicities
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Eating one's own otherness: When producers commercialize their ethnicities

机译：吃一个人的其他人：当生产者商业化他们的种族时

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摘要

Recently, several Brazilian chefs engaged in redefining the country's cuisine by rediscovering its roots through the commercialization of Amazonian ingredients. These chefs, who belong to a dominant culture in Brazil, envisioned an ethnic cuisine based on elements denoting traces of authenticity-e.g., geographical origin-disregarding other aspects of the producers' ethnicities. This scenario of 'eating the Other', a process through which difference is commercialized for the benefit of a dominant culture, imposes challenges to ethnic producers, who face a process of adjusting (or resisting) their forms of production. In this paper, we explore the conflicts endured by ethnic producers who have been Othered in the commercialization of their ethnicities. Our findings, emerging from a multi-method qualitative study, explore their reactions, which vary according to their level of compliance with the envisioned ethnic cuisine. We conclude by discussing the positions that ethnic producers can take in the commercialization of their ethnicities.
机译：最近，几位巴西厨师通过亚马逊成分的商业化重新发现其根源重新发现该国的烹饪。这些厨师属于巴西的主导文化，设想了一种基于表示真实性 - 例如的痕迹的种族美食。，地理来源无视生产者种族的其他方面。这种“吃的另一个”的情景，一个流程，差异是为了占主导地位的文化而被商业化，对种族生产者来说挑战，他们面临着调整（或抵抗）其生产形式的过程。在这篇论文中，我们探讨了越来越多的民族商业化的民族生产者遭受的冲突。我们从多种方法的定性研究中出现的调查结果，探讨了他们的反应，根据他们的遵守水平而变化。我们通过讨论民族生产者可以参与其种族商业化的职位结束。

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