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首页> 外文期刊>Journal of Business Research >Luxury stores as home-like places: How domestic meanings are staged and mobilized in luxury retail
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Luxury stores as home-like places: How domestic meanings are staged and mobilized in luxury retail

机译：豪华商店作为家庭场所：国内含义如何在豪华零售业中举起和动员

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摘要

While prior studies have examined the creative and sacred aspects of luxury brands, home-like aspects of retail remain under-investigated and under-theorized. Yet this issue is central because in-store domestic experiences can entail strong forms of customer engagement and loyalty. Drawing from observations in luxury stores in Paris, this study demonstrates that domestic meanings are a pervasive element of the luxury in-store narrative that complements the portfolio of meanings luxury brands already use to support their high-end positioning. More specifically, this research shows to what extent and how luxury stores instill home-like socio-material cues that fit with the luxury context in which they are embedded. In doing so, this study contributes to the literature on luxury retail by examining how homeyness is staged in high-end environments, thus complementing prior research on luxury houses as creative and sacred institutions.
机译：虽然先前的研究已经审查了奢侈品牌的创造性和神圣方面，但零售的家庭方面仍然被调查和理论化。 然而，这个问题是中央，因为店内国内经验可能需要强大的客户参与和忠诚。 这项研究绘制了豪华店的观察，这项研究表明，国内含义是储藏店的普遍元素，这些叙述补充了含义奢侈品牌已经用于支持其高端定位的含义组合。 更具体地说，这项研究表明，奢侈品店如何灌输与嵌入物的奢侈背景的家庭类似的社会材料线索。 在这样做时，这项研究通过检查高端环境中的职业术语有助于奢侈品零售的文献，从而补充了奢侈品房子作为创意和神圣机构的研究。

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