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首页> 外文期刊>Journal of Business Research >When a gift exchange isn't an exchange: Why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating
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When a gift exchange isn't an exchange: Why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating

机译：当礼品交易所不是交流时：为什么礼物赠送者低估了收件人在没有往复的情况下感受到礼物的感受

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摘要

When a gift is given from a giver to a recipient, there is often an expectation that the recipient will reciprocate, for example, during the winter holidays. However, recipients do not always have gifts to return to their givers for such "reciprocatory occasions." They might be unaware beforehand, for instance, that the giver will be giving them one. This research examines whether givers accurately assess how uncomfortable recipients feel when they fail to reciprocate a giver's gift for a reciprocatory occasion. Several studies demonstrate that givers severely underestimate how uncomfortable recipients feel in such situations. This occurs in part because givers feel less strongly than recipients that the actions of the two parties imply an imbalance in appreciation. Moreover, in part because of this forecasting error, givers give gifts more often than recipients prefer when it is known before a reciprocatory occasion that a recipient would be unable to reciprocate.
机译：当礼物从赠送者送到收件人时，期望收件人将在冬季假期期间互动。 然而，收件人并不总是有礼物返回其送货员的送货员以获得这种“往返机场”。 例如，他们可能会没有意识到，这位药剂将会给他们一个。 本研究审查了授权者是否准确地评估了收件人在未能回报往返机场的礼物时感受到不舒服的感受。 一些研究表明，赋权者严重低估了这种情况下的不舒服的接受者。 这部分地发生，因为赋权者比接受者的行为令人不那么强烈，这两方的行为意味着欣赏的不平衡。 此外，部分由于这种预测误差，当在往返机道无法往复运动的往返机场之前，送礼者更频繁地提供礼品的礼物。

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