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首页> 外文期刊>Journal of Business Research >Why some South Asian Muslims celebrate Christmas: Introducing 'acculturation trade-offs'
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Why some South Asian Muslims celebrate Christmas: Introducing 'acculturation trade-offs'

机译：为什么一些南亚穆斯林庆祝圣诞节：引入“权衡取舍”

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Research studying religious observance and marketplace interaction in different cultural settings focuses either on the dominant religious group's consumption rituals or religious minorities' own religious consumption rituals. However, research has not explored how religious minority groups celebrate dominant religious holidays. This study explores how Muslims living in Britain apply religiosity to mediate engaging with Christmas celebrations. We argue these interactions must be understood from a religious, cultural and market generated perspective. Our findings indicate that participants encounter tensions surrounding their engagement with Celebrations mediated through their Islamic religious principles. By recognizing this behavior, we introduce the term 'acculturation trade-offs' describing how individuals reject, compromise, or submerse themselves in an others' behavior. This behavior involves a personal evaluation of the costs and benefits of engagement.
机译：研究不同文化背景下的宗教遵守和市场互动的研究既关注占主导地位的宗教团体的消费仪式，也关注少数群体自身的宗教消费仪式。但是，研究尚未探讨宗教少数群体如何庆祝占主导地位的宗教节日。这项研究探索了居住在英国的穆斯林如何利用宗教信仰来调动圣诞节庆祝活动的参与。我们认为必须从宗教，文化和市场产生的角度理解这些相互作用。我们的发现表明，参与者在通过伊斯兰宗教原则调解与庆典相关的活动时会遇到压力。通过认识到这种行为，我们引入了“权衡取舍”一词，描述了个人如何排斥，妥协或沉浸在他人的行为中。这种行为涉及对参与成本和收益的个人评估。

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