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Coordination for distribution of motion pictures in the context of piracy

机译：在盗版情况下协调电影放映

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摘要

In addition to the traditional DVD rental channel, with the pervasive use of Internet, consumers can also watch motion pictures by purchasing videos on demand (VOD) from an on-line digital channel. However, both traditional and online channels suffer from piracy, which may decrease the overall real demand for such products. This study proposes a revenue-sharing mechanism in which the relationships among the film distributor, traditional DVD rental store, and Internet VOD service provider are investigated to avoid channel conflicts and achieve effective supply chain coordination. We assume that the services provided by the two channels are substitutable for consumers, and consider that both the diffusion effect and piracy rate are essential in order to forecast the demand for motion pictures. A game theoretic model is constructed to obtain the optimal revenue sharing ratio and the equilibrium retail prices for the two channels, with the aim of enhancing overall supply chain performance and profitability. The results show that when piracy is considered in the market, the market potentials of the two channels would decrease, and the price elasticity would increase, so the members of the supply chain in the film industry have to pay more attention to the impacts of cross elasticity, and be more prudent when determining their pricing strategies.
机译：除了传统的DVD租赁频道以外，随着互联网的广泛使用，消费者还可以通过从在线数字频道购买点播视频（VOD）来观看电影。但是，传统渠道和在线渠道都存在盗版行为，这可能会降低此类产品的整体实际需求。这项研究提出了一种收益共享机制，其中研究了电影发行人，传统DVD出租商店和互联网VOD服务提供商之间的关系，以避免渠道冲突并实现有效的供应链协调。我们假设这两个渠道提供的服务可以替代消费者，并且认为传播效果和盗版率对于预测电影的需求都是必不可少的。构建博弈论模型以获得两个渠道的最优收益共享率和均衡零售价格，以提高整体供应链绩效和盈利能力。结果表明，在市场上考虑盗版时，两个渠道的市场潜力会降低，价格弹性会增加，因此电影行业供应链中的成员必须更加注意跨行业的影响。弹性，并在确定其定价策略时更加谨慎。

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