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Neutralizing the piracy of motion pictures: reengineering the industry's supply chain

机译：消除电影盗版：重新设计行业的供应链

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Faced with the challenge of distributing digital product in the digital realm, the American film industry is acutely aware of its increasing vulnerability to piracy and is currently considering two solutions to protect its copyrights—a legislative solution (e.g., the Digital Millennium Copyright Act of 1998) and a technical solution (e.g., digital watermarking). We suggest that a better way of dealing with piracy is an economic solution, such as neutralizing piracy by reengineering the supply chain across all three sectors of the motion picture industry: distribution, exhibition, production. In distribution, the industry can make legitimate downloading of high-quality movie files easier and cheaper (than pirating) by strategically locating "e-Blockbusters" (i.e., digital movie libraries) at or near Internet service provider (ISP) sites and making them attractive through feasible pricing schemes. In exhibition, innovative digital theaters could offer virtual reality viewing experiences and flexible windowing systems that maximize revenue for each feature film. In production, work would be done primarily or entirely in the digital domain. Digital film reservoirs would provide universal naming and indexing functions for easy access, reuse, and extension, and the industry would achieve a new diversity of quality and quantity. In addition, dynamic cross-media convergence can be expected as a function of the complementarities created by content digitization. To prosper in the new digital economy, the motion picture industry must closely collaborate with the information industry to achieve a new supply chain rather than competing with it to the detriment of both.
机译：面对在数字领域中分发数字产品的挑战，美国电影业敏锐地意识到其在盗版中的脆弱性不断提高，并且目前正在考虑两种保护其版权的解决方案，即一种立法解决方案（例如，1998年《数字千年版权法案》 ）和技术解决方案（例如数字水印）。我们建议，一种更好的应对盗版的方式是一种经济解决方案，例如通过重新设计电影业所有三个部门（发行，展览，生产）的供应链来消除盗版。在分发方面，该行业可以通过策略性地将“电子大片”（即数字电影库）放置在互联网服务提供商（ISP）站点附近或附近，并使其合理化，从而使合法电影的下载更加轻松和廉价（比盗版）。通过可行的定价方案具有吸引力。在展览中，创新的数字影院可以提供虚拟现实观看体验和灵活的开窗系统，从而最大限度地提高每部长片的收入。在生产中，工作将主要或完全在数字领域完成。数字电影胶卷将提供通用的命名和索引功能，以方便访问，重用和扩展，并且该行业将实现质量和数量的新多样性。另外，可以期望动态的跨媒体融合是内容数字化所产生的互补性的函数。为了在新的数字经济中繁荣发展，电影业必须与信息产业紧密合作以实现新的供应链，而不是与之竞争以损害两者。

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