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首页> 外文期刊>Journal of Business Research >Can health 'halos' extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
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Can health 'halos' extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

机译：健康“光环”可以扩展到食品包装吗？对食品健康意识和消费决定份量的调查

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摘要

The purpose of this research is to examine how perceived food healthfulness and package partitioning interact to impact intended and actual consumption. Across three studies, findings indicate that both intended consumption and actual consumption of the perceptually healthier food items increase when packaging is not partitioned. Further, partitioning does not change the intended or actual consumption of foods perceived as less healthy. Accordingly, perceptually healthy foods tend to be consumed more when servings are not partitioned, suggesting a positive health halo leading to a "healthy = eat more" consumption pattern. The role of affect regulation theory and, more specifically, guilt, in this process is examined. These findings have implications for marketers, food manufacturers, and public policymakers interested in reducing obesity. (C) 2016 Elsevier Inc. All rights reserved.
机译：这项研究的目的是检验感知到的食品健康性和包装分配如何相互作用以影响预期和实际消费。在三项研究中，研究结果表明，如果不分隔包装，则感觉上健康的食品的预期消费量和实际消费量都会增加。此外，划分不会改变人们认为不那么健康的食品的预期或实际消费量。因此，当不分开食物时，在感觉上健康的食物趋向于消耗更多，表明健康的积极光环导致“健康＝多吃”的消费模式。在此过程中，研究了影响调节理论的作用，尤其是内。这些发现对有兴趣减少肥胖的营销人员，食品生产商和公共政策制定者有影响。 （C）2016 Elsevier Inc.保留所有权利。

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