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首页> 外文期刊>Journal of Business Research >Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products
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Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products

机译：我们是谁影响我们所说的话和时间？调查活动和连接性对微博主对新产品的响应的影响

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摘要

This paper examines whether microbloggers' past activity and connectivity influences the timing and valence of posted responses to new products. It shows that the timing of a post depends on the past microblogging activity of the poster and the number of posters he or she follows. Textual analysis also shows that the valence of a post is sensitive to the activity of posters, the number of posters followed, the timing of the posts, and the nature of the evaluations of the new product (cognitive vs. affective). These findings provide insights into the relationships among the nature of microbloggers' responses to new products, their previous posting activity, and their online network characteristics. Collectively, the findings of this research suggest that microbloggers' responses to new products should be interpreted after adjusting for posters' non-product-related characteristics.
机译：本文研究了微博的过去活动和连接性是否会影响发布到新产品上的响应的时机和效价。它表明帖子的发布时间取决于发帖人过去的微博活动以及他或她关注的发帖人数量。文本分析还显示，帖子的价位对张贴者的活动，张贴者的数量，张贴的时间以及新产品评估的性质（认知与情感）敏感。这些发现提供了对微博者对新产品的响应的性质，其先前的发布活动及其在线网络特征之间的关系的见解。总体而言，这项研究的结果表明，微博主对新产品的反应应在调整了发布者与产品无关的特征后进行解释。

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