Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries

Pueschel Julia; Chamaret Cecile; Parguel Beatrice

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Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries

机译：应对副本：风险认知对海湾合作委员会国家奢侈品假冒消费的影响

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This research investigates counterfeit luxury consumption in the Gulf Cooperation Council (GCC) countries, where consumers are so affluent that their consumption of counterfeit goods is surprising. An exploratory quantitative survey conducted in the United Arab Emirates demonstrates that though GCC nationals do purchase counterfeit luxury products, the perceived performance, psychosocial, and moral risks might prevent them from the engagement in such consumption. Based on 19 in-depth interviews, a follow-up qualitative study identifies the strategies Emiratis use to cope with the cognitive dissonance that occurs from the perception of those risks. The findings are of major interest for public policy makers and luxury brand managers fighting counterfeiting. (C) 2016 Elsevier Inc. All rights reserved.

机译：这项研究调查了海湾合作委员会（GCC）国家中的假冒奢侈品消费，那里的消费者非常富裕，以至于他们对假冒商品的消费令人惊讶。在阿拉伯联合酋长国进行的一项探索性定量调查表明，尽管海湾合作委员会国民确实购买了假冒的奢侈品，但感知的性能，心理和道德风险可能会阻止他们从事此类消费。基于19次深入访谈，一项后续定性研究确定了Emiratis用于应对因感知这些风险而引起的认知失调的策略。该发现对于公共政策制定者和奢侈品牌经理人打击假冒具有重大意义。（C）2016 Elsevier Inc.保留所有权利。

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来源
《Journal of Business Research》 |2017年第8期|184-194|共11页
作者
Pueschel Julia; Chamaret Cecile; Parguel Beatrice;
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作者单位

Paris Sorbonne Univ Abu Dhabi, POB 38044, Abu Dhabi, France|Paris Dauphine Univ, UMR 7088, Pl Marechal de Lattre de Tassigny, F-75016 Paris, France;

Paris Sorbonne Univ Abu Dhabi, POB 38044, Abu Dhabi, France;

CNRS, Pl Marechal de Lattre de Tassigny, F-75016 Paris, France|Paris Dauphine Univ, UMR 7088, Pl Marechal de Lattre de Tassigny, F-75016 Paris, France;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Counterfeit; Luxury brand; Risk; Coping strategies; GCC consumers;

机译：假冒产品;豪华品牌;风险;应对策略;GCC消费者;

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7. Talking About My Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract [O] . Julia Pueschel, Béatrice Parguel, Cécile Chamaret, 2018

机译：谈论我的一代：GCC国家的假冒奢侈品消费的影响：摘要

Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries

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